The next Dublin Growth Hackers event is only 2 weeks away.
We have been really lucky with the previous inspirational speakers. The upcoming line up is equally as exciting, and really worth attending.
To explain why it’s worth your time and money to attend, here is why the previous speakers have been so successful.
They are telling us a story
Good growth hacking talks are good story tellers. They are up on stage to tell us how they got from somewhere, usually nowhere, to somewhere else that is great. It’s the story that we want though, and the funny, strange and unexpected things that happened along the way.
A story with interesting details
It’s the details that illustrate the bigger picture, and ensure we are not receiving a lecture on the theories of marketing. We’re not here to be told about funnels and leads. We want to know what actually happened in that particular field. All the better if there are unexpected road blocks along the way, and the creative, and at times ad hoc solutions to get round them.
Telling us what went right
We’re rooting for the story teller, and it’s great to celebrate successes. It often highlights the fact quite often we may have had most of the elements for success in our own projects, but were just missing one final ingredient. For several speakers too, it took time, and then more time again than they thought it would. Usually everything takes long than we think it will take, but these speakers kept at it, kept trying different things, and then seized on the areas of their business that were working.
What went wrong
The best speakers are comfortable enough with their achievements to also share insights into the things that crashed and burned. These have been some of the most valuable and interesting parts of the talks. It is often a fine line between a roaring success, a near miss, and terrible failure. As an audience we are rooting for the speaker, so the bumps along the way are the most illuminating moments for me. You wince at what happened, and try to add it to your list of things to avoid doing also.
And what they changed as a result of these setbacks
It’s rare that something works straight out of the box. From these speakers anecdotes it seems like they hit just as many dead ends as the rest of us, they just identified these blockages quicker and did something about it. You can this their product iterations, A/B testing, pivoting etc. Whatever you call it, the great speakers seem to convey their on going restlessness and unwillingness to settle for the status quo. This seems to be one of the key areas of growth hacking, to keep questioning why things are doing what they are doing, and can it be done differently. Eamon Grant @ for example spoke of often having 7 or more A/B tests running, and aiming to quickly identify where there is value in making changes to the business or not.
A story with interesting visuals, showing what happened along the way
It’s a bad idea to put too many words on a slide and project it up onto the screen, because … we will read it. We are human, we can’t help trying to read the words on the screen ,trouble is, it then immediately impairs our ability to listen to and retain what the speaker is saying. Luckily the best speakers have come with lots of attention grabbing and informative images, which have helped to illustrate their point.
Put the slides up on slideshare
The really helpful speakers have also put their presentation slides up on slideshare. This has been great, saving us the need to frantically try and scribble down every website mentioned. Kieran Flanagan from HubSpot for example really nailed this one http://www.slideshare.net/kflanagan/the-scrappy-guide-to-marketing and had also done so prior to the talk too.
Hungry for more, wish you were there ? See you on July 10th
These are some of the common elements of the great Growth Hacker speakers we have had already. Here’s to July 10th when the next 3 are up!