Books, Joshua Klein, Reputational Economics

Reputation Economics : Book Review

Good to get a positive response from the author.

Sarah Paddle Swim

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Why who you know is worth more than what you have

Joshua Klein, 2013

An interesting idea, both scary and good. The idea that our personal reputation impacts on how other people do business with us. Naturally in 2014, our personal reputation is already closely tied up with our online footprint, and perceived reputation.

Before getting too web 3.0 on this concept, it is useful to consider that perhaps human interactions have now come full circle. Way back when, pre the web, pre mass advertising, back to our hunting and gathering days, our reputation was what we had. In our village, in our tribe, personal standing was everything. In some tribes the ultimate punishment used to be banishment and withdrawal of human interaction, so important was it to maintain our reputation.

Naturally we can all begin to think of flaws in how people are currently perceived, in terms of inflated…

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2 thoughts on “Reputation Economics : Book Review

  1. Pingback: Marketing 3.0 Philip Kotler : Review | Sarah Paddle Swim

  2. I’m impressed, I must say. Seldom do I encounter a blog that’s both equally educative
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    enough folks are speaking intelligently about. Now i’m very happy
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